Why am I being asked to submit my products for Expo?

New Hope Network recommends uploading all your products in order to increase visibility of your products to all show attendees. When you submit your products, Label Insight extracts all the text and information from the label and generates tens of thousands of high order attributes for each product. This data is used to power the directory and advanced search functions for each Expo show.

We ask for two different images for each product you submit. The first is a front-facing marketing image. This image will serve as the face of your product in your Expo Connect page. The second image is the label artwork (typically the image you send to the printers for label creation). This image is used to extract all the text, information, and product/marketing claims in order to power the show’s directory and advanced search functions. Here are some examples of both.