Essentials Clean Label
Provides the containment level of the product for essential clean label attributes (organic, non-gmo, natural, etc.) using only on package data for attribution.
| Characteristic | Value | Description |
| GMO | May be Produced with Genetic Engineering | The May Be Produced with Genetic Engineering Claim attribute includes any food or beverage product which qualifies in one of the following ways: 1) The manufacturer of the product does not know, after reasonable inquiry, whether the product is produced with genetic engineering; or 2) The manufacturer of the product does not know, after reasonable inquiry, whether the product contains a component that is produced with genetic engineering. |
| GMO | Non GMO | The Non GMO claim attribute includes any food or beverage product that makes a claim to be non-GMO. |
| GMO | Non GMO Certified | The Non GMO Certified attribute includes any food or beverage product that has a published symbol, logo or certification relating to or claiming to be non-GMO. |
| GMO | Partially Produced with Genetic Engineering | The Partially Produced with Genetic Engineering Claim attribute includes any food or beverage product that makes a claim that it is partially produced with genetic engineering. |
| GMO | Produced with Genetic Engineering | The Produced with Genetic Engineering Claim attribute includes any food or beverage product that makes a claim to be produced with genetic engineering. |
| Natural | All Natural | The All Natural claim attribute includes all products that are making a specific claim related the product being all natural. |
| Organic | Organic | The Organic claim attribute includes all products that are making a claim generally related to organic on their package. |
| Organic | Organic Certified | The Organic Certified attribute includes any food or beverage product that has a published symbol, logo or certification relating to or claiming to be organically certified. |
Essentials Ingredients of Concern
Provides the containment level of the product for essential ingredients of concern (allergens, intolerances, artificial, etc.) using only on package data for attribution.
| Added Sugar | Added Sugar Free | The No Added Sugar Claim includes all products making a claim related to being free of added sugar ingredient. |
| Added Sugar | Contains Added Sugar | Includes all products making a claim for containing ingredients that contain added sugar. |
| Artificial Color | Artificial Color Free | The Artificial Color Free Claim attribute includes all products making a claim related to the product being free of artificial colors. |
| Artificial Color | Contains Artificial Color | Includes all products making a claim of containing artificial color. |
| Artificial Flavor | Artificial Flavor Free | The Artificial Flavor Free Claim attribute includes all products making a claim related to the product being free of artificial flavors. |
| Artificial Flavor | Contains Artificial Flavor | Includes all products making a claim of containing artificial flavor. Per FDA, the term artificial flavor or artificial flavoring means any substance, the function of which is to impart flavor, which is not derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, fish, poultry, eggs, dairy products, or fermentation products thereof. |
| Artificial Sweetener | Artificial Sweetener Free | The No Artificial Sweeteners Claim attribute includes all products making a claim of being free of artificial or synthetic sweeteners on their package. This attribute excludes claims relating to generic sweeteners, as they are treated separately. |
| Artificial Sweetener | Contains Artificial Sweetener | Includes all products making a claim for containing ingredients that contain an artificial sweetener. |
| Casein Containment | Casein Free | The Casein Free Claim includes all products making a claim related to being free of casein. |
| Dairy Containment | Dairy Free | The Dairy Free Claim includes all products making a claim related to being free of dairy. |
| Gluten Containment | Contains Gluten | The Contains Gluten attribute includes all products making a warning statement of containing gluten. |
| Gluten Containment | Gluten Free | The Gluten Free Claim Certification attribute includes any food or beverage product that has a published symbol, logo, certification or marketing claim relating to or claiming to be gluten free. |
| High Fructose Corn Syrup | Contains High Fructose Corn Syrup | Includes all products making a Contains HFCS (High Fructose Corn Syrup) Claim. |
| High Fructose Corn Syrup | High Fructose Corn Syrup Free | The No High Fructose Corn Syrup Claim includes all products making a claim that the product contains no high fructose corn syrup. |
| Lactose Containment | Contains Lactose | Includes all products that make a Contains Lactose Claim. |
| Lactose Containment | Lactose Free | The Lactose Free Claim includes all products making a claim related to being free of lactose. |
| Tree Nut Containment | Contains Tree Nuts | The Contains Tree Nuts attribute includes all products making a warning statement of containing tree nuts. |
| Tree Nut Containment | Tree Nut Free | The Tree Nut Free Claim includes all products making a claim related to being free of any type of tree nut. |
| Wheat Containment | Contains Wheat | The Contains Wheat attribute includes all products making a warning statement of containing wheat. |
| Wheat Containment | Wheat Free | The Wheat Free Claim includes all products making a claim related to being free of wheat. |
Essentials Specialty Diets
Indicates whether the product meets the criteria for essential specialty diet programs (vegan, kosher, vegetarian, etc.) using only on package data for attribution.
| Kosher Diet | Kosher | The Kosher All attribute includes all products claiming to be Kosher, or products carries a Kosher certification. |
| Paleo | Paleo | The Paleo Certified Combination attributes includes products positioning themselves as paleo friendly, either via a marketing claim or a third party certification. |
| Plant Based | Plant Based | The Plant Based claim attribute includes all products that are making a claim of being plant based or botanical based on their package. |
| Plant Based | Plant Protein | The Source of Plant Protein Claim attribute includes products that make a claim on package stating the product is sourced from a specific plant protein. |
| Vegan | Vegan | Includes all products that have either a Vegan claim or certification on the label. |
| Vegetarian | Vegetarian | Includes all products that have either a Vegetarian claim or certification on the label. |
| Whole Grain | Whole Grain | The Whole Grain Certified Claim combination attribute includes products claiming to have whole grain either via a marketing claim or a third party certification. |
| Whole Grain | Whole Grain First Ingredient | The Whole Grain 1st Ingredient Claim attribute includes all products making a claim that whole grain is the first ingredient within the ingredient declaration. |
Essentials Sustainability
Indicates whether the product meets the criteria for essential sustainability practices ( humane, fair trade, grass fed, etc.) using only on package data for attribution.
| Animal Welfare Approved | Animal Welfare Approved | The Animal Welfare Approved certification includes all products that present a logo on the package indicating the product passed Animal Welfare Approved (AWA) program's inspection. The initial capture of the certification started on June 14, 2015. |
| Cage Free | Cage Free | The Cage Free Claim includes all products making a claim of cage free concept. |
| Fair Trade | Fair Trade | This attribute includes all products that have published any symbol, logo, certification or marketing claim relating to or claiming to be fair trade. |
| Farm Raised | Farm Raised | The Farm Raised Claim includes all products making a claim indicating the item comes from an animal (bird, fish, or mammal), that is raised on a farm. |
| Free Range | Free Range | The Free Range Claim attribute includes all products making a claim related to the product's meat(s) ingredient(s) being sourced from a free range facility. |
| Grass Fed | 100% Grass Fed | The 100% Grass Fed Claim includes all products that make a claim that it is 100% grass fed. |
| Grass Fed | Grass Fed | The Grass Fed Claim includes all products that are making a claim of grass fed on their package. |
| Humane | Humane | The Humane Certified Claim attribute includes all products making a claim related to the product being certified humane or have any humane certification on their package. |
| Pasture Raised | Pasture Raised | The Pasture Raised Claim includes all products making a claim of being pasture raised. |
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